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Bachelor of Business Administration

The Bachelor of Business Administration degree program contains the following areas of concentration:

All concentrations must complete the following:

BBA Requirement

Business students are required to take BUS/MATH 132 Business Statistics. The student must also take either three additional hours of math or science or three hours of foreign language culture.

Business Core

MATH 131 Finite Mathematics
MATH 132 Business Statistics
BUS 200 Principles of Economics - Macro
BUS 201 Principles of Economics - Micro
BUS 210 Financial Accounting
BUS 211 Managerial Accounting
BUS 220 Business Law I
  or
BUS 223 Legal Environment of Business
BUS 242 Computer Applications in Business
BUS 300 International Business
BUS 320 Operations Management
BUS 340 Principles of Marketing
BUS 350 Principles of Management
BUS 354 Business Writing
BUS 360 Finance
BUS 370 Business and Society
BUS 390 Business Strategy

Concentration Requirements

General Business Concentration Requirements

The general business concentration provides students with an opportunity to create a customized concentration. Students will be required to take five 300-level (or above) management courses. They can select from courses in the areas of accounting, finance, hospitality management, international business, management, marketing and management information systems. Additionally, a student desiring to specialize further within a track concentration (beyond the scope of classes offered at the Graham School) may take up to six (6) credit-hours at an approved institution.

Finance Concentration Requirements

Required courses:

BUS 368 Advanced Corporate Finance
BUS 400 International Finance
BUS 407 Money and Banking
BUS 428 Investments and Portfolio Management
  A 300 level or above business elective.

International Business Concentration Requirements

Required courses:

BUS 400 International Finance
BUS 401 Global Logistics and Supply Chain Management
BUS 411 International Economics
BUS 461 International Marketing
  A 300 level or above business elective.

Management Concentration Requirements

Required Course:

BUS 365 Organizational Behavior

Select four additional managment electives from:

HOSP 300 Introduction to Hospitality Management
BUS 352 Human Resources Management
BUS 353 Labor-Management Relations
BUS 358 Diversity in Organizations
BUS 366 Private Enterprise/Entrepreneurship
BUS 373 Introduction to Training and Performance Management
BUS 431 Project Management
  A 300 level (or above) business elective.

Marketing Concentration Requirements

Required course:

BUS 341 Marketing Strategy

Select four from:

BUS 301 Hospitality Marketing
Cross-listed: HOSP 301
BUS 345 Marketing Research Methods
BUS 346 Principles of Sales
BUS 347 Consumer Behavior
BUS 442 Promotional Strategy
BUS 461 International Marketing
BUS XXX Business Elective
  A 300 level or above business elective.
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