The concentration in Marketing is designed to provide students with an in depth knowledge of the marketing mix and strategic decision making in the marketing function.
In addition to the MBA core and Foundation Modules (if needed), the following courses lead to the Marketing concentration.
| BUSGR 563 | Service Marketing (3) |
| BUSGR 566 | Market Behavior (3) |
| BUSGR 567 | Strategic Marketing Communications (3) |
| BUSGR | Elective (3) Credit Hours - chosen from Graham School graduate courses |
Robert Weierman, Executive Director, Graduate Programs, Graham School of Management
