Marketing Concentration
The concentration in marketing is designed to provide students with a comprehensive understanding of the marketing mix and strategic decision making in the marketing function. Students are required to take any three marketing courses listed below plus one elective.
Course Requirements
| MKTG 563 | Service Marketing | (3) |
| MKTG 566 | Market Behavior | (3) |
| MKTG 567 | Strategic Marketing Communications | (3) |
| Graduate Business Elective | (3) |
It is strongly recommended the elective be a marketing course.
( ) = credit hours / / = classroom hours
