Marketing Concentration
Students electing to complete the bachelor of business administration degree with a concentration in marketing must complete the University general education requirements, Graham School of Management core business requirements and the of the five classes listed below.
Required courses:
| MKTG 380 | Marketing Strategy | (3) |
Select four courses from the following:
| MKTG 310 | Hospitality Marketing | (3) |
| MKTG 311 | Achieving Service Excellence | (3) |
| MKTG 320 | Marketing Research | (3) |
| MKTG 340 | Consumer Behavior | (3) |
| MKTG 350 | Internet Marketing | (3) |
| MKTG 360 | Promotional Strategy | (3) |
| MKTG 370 | International Marketing | (3) |
| BUS XXX | Business Elective | (3) |
( ) = credit hours / / = classroom hours
