Saint Xavier University Graham School of Management

Graduate Programs

Internet and Social Media Marketing Concentration

Be on the cutting-edge of business marketing with an Internet and Social Media Marketing MBA. Saint Xavier University is one of the first universities in the country to proudly offer this new and innovative program that delves into what companies need to do to create and engage an online audience.

What is Social Media Marketing?

Social media marketing is the strategic use of online tools and platforms to turn online communication into interactive and engaging dialogue. Students will develop a complex understanding for guiding the development of online marketing initiative with a buyer-centric view, and how to guide Internet and social media activities within marketing organizations or agencies.

Saint Xavier Students will study evolving online marketing techniques from well-qualified and respected instructors who will give them the opportunity to gain practical experience by working on real-world consulting projects for local businesses.

The Classes

As part of the Internet and Social Media Marketing master's degree, check out the program requirements and course descriptions that also include:

Internet Marketing

Provides a strategic overview of e-business strategies, electronic marketing strategies and the integration of Internet-based business and marketing communication strategies with traditional methods, along with a hands-on review of the evolving world of social media and consumer-created content.

Social Media

Provides a deep exploration of social media planning as part of an integrated communication strategy as well as hands-on development of a social media marketing plan.

The Online Consumer and Communities

Examines the role of consumers and communities in successful online marketing initiatives, while exploring consumer insights and online behavior that support consumer engagement and social media participation.

Accelerated Program

To schedule a visit to the Graham School of Management:

Find out more about the Internet and Social Media Marketing concentration at Information Sessions that are held for prospective students interested in earning a graduate degree or certificate. To schedule an appointment to visit the Graham School Management please contact the Saint Xavier University Office of Admission at or 800-462-9288.