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Digital Marketing Cougar Map

The Cougar Map is intended to guide you with suggestions for potential activities and career paths that can help you along your educational journey. Although everyone has different abilities, experiences and challenges, this Cougar Map can be used with the help of your advisors to prepare for the future you want with a clear vision of your college-to-career pathway. Please refer to the SXU Academic Catalog and academic planning resources for detailed degree requirements.

If you would like to print out the Cougar Map, please view the Digital Marketing Cougar Map (PDF).


(Major/minor, summer suggestions, academic research)

First Year Second Year Third Year Fourth Year

Bring writing assignments to the Learning Center/Writing Studio for help in fine-tuning papers.

Don't get discouraged in your first year! For stress relief ideas, visit the Counseling Center.

Take advantage of your summer by taking courses to graduate on time or earlier.

Visit the library for the appropriate resources in writing your research papers.

Consider pursuing a second major or minor to achieve your career goals.

Be mindful of important dates, i.e. semester ends and begins, deadline to withdraw from a course, petition for graduation.

Meet with faculty who are Academic Success Coaches and attend a Success Workshop.

Showcase your Digital Marketing portfolio of:

  • in-class and club-based collaborations with forms/non- profits.
  • certifications from Google, Wix, etc. that show your Digital Marketing competencies.


(Service, global perspective, study abroad, clubs/RSOs, volunteering))

Consider joining a student club such as Business Students Association, Women Entering Business or the Wix Club.

Take part in a service trip or study abroad program.

In the spring, apply for X-Factor Leadership opportunities.

Participate actively in the Wix Club.

Take on a leadership role within a the Wix Club or another RSO.

Volunteer with SXU's Campus Ministry or a local organization or non-profit.

Mentor the next generation of Wix Club officers.

Join the Chicago chapter of the American Marketing Association for marketing professionals and attend meetings to network..

Career Success

(Career or grad school prep, internships, jobs)

Complete your SXU Handshake profile for student employment with the help of the Center for SUCCESS.

Attend SXU's career-related events throughout your time at SXU and network with professionals.

Create a LinkedIn profile and make connections within your academic and personal circles.

Apply for summer internships that offer relevant experience in digital marketing.

Attend job, graduate school and intern fairs to help prepare you for what comes next after college.

Visit Center for SUCCESS and GSM's Center of Experiential Learning to create a job search plan.

Visit Center for SUCCESS to create a job search plan, sharpen your resume and practice interviewing.

Develop your "elevator speech" with Center for SUCCESS and your advisor.