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Saint Xavier University Chicago Campus Residence Halls

Digital Marketing Concentration


The concentration in digital marketing is designed to provide students with a comprehensive understanding of the marketing mix and strategic decision making in the marketing function. Students are required to take the digital marketing courses listed below:

Course Requirements

  • MKTG 562: Digital Marketing: Search Engine Optimization and Search Engine Marketing (3)
  • MKTG 564: Web Analytics (3)
  • MKTG 569: Social Media Marketing (3)
  • MKTG 575: Web Development and E-Commerce (3)