Rose Milkowski Appointed Vice President of University Relations
Saint Xavier alumna plans to enhance institution's visibility among key publics, position Saint Xavier as a leading Catholic comprehensive university in the Midwest
CHICAGO (June 2, 2004) – Saint Xavier University today announced the appointment of Rose Milkowski as Vice President for University Relations. Milkowski has served as Assistant Vice President for Marketing at Chicago's Roosevelt University since 1997 and also served as Saint Xavier's Director of Public Relations from 1993 to 1997.
Milkowski graduated cum laude from Saint Xavier in 1989 with two Bachelor of Arts degrees in mass communication and business. In 1997, she received her Master of Arts degree in English, also from Saint Xavier.
“This was an opportunity I couldn't pass up. My experiences with Saint Xavier have been integral in building my personal and professional foundation,” Milkowski said. “It's really important for me to be able to promote an institution that's made such a difference in my life.”
The new position of Vice President of University Relations was created as part of proposals generated through Saint Xavier University's strategic planning process, which – in one component – examined opportunities and initiatives for enhanced visibility and public awareness of Saint Xavier. Launched in October, the strategic planning process studied all aspects of the university, with teams issuing reports in May. Strategic directions were identified to and approved by the university's Board of Trustees at a board meeting on May 12.
In her new position, Milkowski will head the university's office of public relations and marketing. By overseeing efforts in the areas of public relations, marketing, publications and the Saint Xavier web site, Milkowski will work to synchronize those efforts to craft cohesive messages about the university.
“Saint Xavier University has long embraced academic and institutional excellence, as evidenced by our core values of respect, compassion, service, hospitality, integrity, diversity and learning for life,” said President Judith A. Dwyer. “Rose Milkowski's capable leadership will allow Saint Xavier to garner greater recognition from key media and publics that can only benefit from enhanced knowledge of the university's mission, teachings and reputation.”
In her current position at Roosevelt University, Milkowski has spearheaded award-winning advertising campaigns for print, radio and television outlets; has created the university's first strategic enrollment communication plan, increasing by 19 percent Roosevelt's prospect pool; developed a family of publications, a new logo and the university's first graphic standards policy; and supported admission in generating a 14 percent growth in total student enrollment, helping the university achieve its highest student population in 29 years.
In her previous position as director of public relations at Saint Xavier, Milkowski created significant exposure through wider media placement, receiving more than 1,200 news story placements. She also developed copy and coordinated design for the university's annual report, alumni magazine and viewbooks.
Milkowski, a member of the American Marketing Association, the Publicity Club of Chicago and the Council for Advancement and Support of Education, is a frequent speaker at numerous organizational conferences. Her work has earned many awards from the Publicity Club of Chicago, the Public Relations Society of America and the Association of College Unions-International (ACIU).
A resident of Highland, Ind., where she lives with her husband, Robert, and their three children, Milkowski said she looks forward to enhancing Saint Xavier's visibility and to working with the university community in fulfilling the initiatives of the strategic plan.
“Because of the high-quality education it provides, Saint Xavier University already has a great reputation,” Milkowski said. “Now it's time to bring those messages on Saint Xavier's values and excellence to a variety of audiences. Saint Xavier is a wonderful institution and it is critical that we continue to position ourselves as a leading comprehensive Catholic university in the Midwest.”