College to Career Expo Tips for Students
Job fairs and expos are a convenient way to network with a number of employers at one time. These events allow you to establish connections with recruiters in ways that your resume might not.
- Research companies of interest prior to attending the event
- Dress professionally to make a great first impression
- Bring multiple copies of your resume or business card to hand out
- Bring a padfolio to take notes and store documents and collected business cards
- Send follow-up correspondence to employers, e.g. thank you, after the expo and connect with individuals on LinkedIn
- Be open minded and visit unfamiliar organizations or employers typically outside your industry
- Have some questions prepared to ask employers of interest (do not ask about salary or benefits)
- Prepare an elevator speech and exude confidence and enthusiasm when introducing yourself to an employer
What is It?
An elevator speech is a brief sales pitch about yourself that helps an employer develop an understanding of who you are and how you might benefit an organization. The pitch usually lasts about 30 seconds and it is named for its brevity. Thirty seconds is typically the amount of time it takes to ride an elevator from the top of a building to the bottom.
Cast Your NETS
To develop a good elevator speech, prepare an outline consisting of the acronym NETS (Name, Education, Target Job, and Skills).
Example: "Hi, my name is Chris Smith. I am a senior Communication major interested in a career in event planning. As an active member of my college's Service Club, I have been instrumental in helping to coordinate and promote educational events on campus and service projects in the community. This experience has helped me to develop strong skills in communication, teamwork, organization, and problem solving. I am interested in learning details about the marketing internship that is offered through your special events department."