|P = Course must be taken previously||C = Course must be taken concurrently||E = Course can be taken previously or concurrently|
|(RQ) = Required||(RM) = Recommended|
1 credit hour
This course serves as an overview of critical aspects of marketing management. The four major areas of product, price, promotion and distribution are the main subjects of case study and situational analysis.
3 credit hours
Pre-requisite: P (RQ) MKTG-405
Marketing management is a study of the various phases of marketing activity and an analysis of the concepts on which sound marketing practices are based. Consideration is given to product planning, distribution channels, promotional methods, sales programs, pricing policy, market research and the problems of the administration of marketing programs.