Students electing to complete the Bachelor of Business Administration Fast-Track degree with a major in Digital Marketing must complete the University general education core requirements, Graham School of Management core business requirements, and the required major courses.
- MKTG 311: Managing Service Excellence
- MKTG 350: Digital Marketing
- MKTG 355: Social Media Marketing
- MKTG 361: Digital Marketing Research and Metrics
- MKTG 370: Persuasive Technologies in Marketing
- MKTG 380: Marketing Strategy
The Graham School of Management reserves the right to amend policies, procedures and other program information as necessary. All changes will be communicated promptly.