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Suggested Digital Marketing Four-Year Academic Plan

Students should use Academic Planning on the mySXU portal to schedule courses and track degree progress, following consultation with their academic advisor.

Please consult with your academic advisor prior to course selection.

Semester 1 Credit Hours
ENGL 120: Rhetoric and Writing  3
COMM 101: Speech Fundamentals 3
BANA 130: Essential Business Computations 3
PHIL 140: The Examined Life 3
BUSP 101: Business Matters: An Introduction to Business 3
TRANS 100: Transitions 1
Semester 2 Credit Hours
MATH 132: Business Statistics 4
ECON 202: Principles of Economics 3
FYS 175: First Year Seminar 3
BANA 251: Software for Business Analytics  3
General Education Course 3
Semester 3 Credit Hours
MKTG 300: Principles of Marketing 3
ACCT 210: Financial Accounting 3
MGMT 223: Legal Environment 3
ENGL 224: Professional Writing and Communication 3
General Education Course 3
Semester 4 Credit Hours
ACCT 211: Managerial Accounting 3
MKTG 311: Managing Service Excellence 2
MKTG 350: Digital Marketing  3
MKTG 351: Digital Commerce 3
General Education Course 3
Semester 5 Credit Hours
FINC 300: Prin. of Finance 1
MKTG 355: Social Media Marketing  3
MKTG 361: Digital Marketing Research 3
BUSP 201: Achieving Career Excellence  1
General Education Course 3
Semester 6 Credit Hours
BANA 320: Service Operations Management  3
MGMT 330: Diversity in Organizations  3
MGMT 380: Business Ethics and Society 3
MKTG 380: Marketing Strategy 3
General Education Course 3
Semester 7 Credit Hours
MGMT 390: Business Strategy 3
Elective or course for minor/2nd major 3
Elective or course for minor/2nd major 3
Elective or course for minor/2nd major 3
General Education Course 3
Semester 8 Credit Hours
MGMT 381: Internship 3
Elective or course for minor/2nd major 3
Elective or course for minor/2nd major 3
Elective or course for minor/2nd major 3
General Education Course 3
Semester 1 Credit Hours
COMM 101: Speech Fundamentals 3
ENGL 120: Rhetoric and Writing 3
MATH 131: Finite Mathematics 3
PHIL 140: The Examined Life 3
BUSP 101: Business Matters: An Introduction to Business 3
TRANS 100: Transitions 1
Semester 2 Credit Hours
MATH 135: Introduction to Statistics 4
ECON 200: Principles of Economics (Macro) 3
FYS 175: First Year Seminar 3
BANA 250: Excel for Business 1
GE History 3
Semester 3 Credit Hours
ECON 201: Principles of Economics (Micro) 3
ACCT 210: Financial Accounting 3
MGMT 223: Legal Environment 3
ENGL 224: Professional Writing and Communication 3
GE Life Science with lab 3
Semester 4 Credit Hours
ACCT 211: Managerial Accounting 3
MKTG 300: Principles of Marketing 3
MGMT 370: Organizational Behavior 3
GE Fine Art/Literature 3
GE Diversity Studies 3
Semester 5 Credit Hours
MGMT 340: International Business 3
MKTG 350: Digital Marketing 3
FINC 300: Finance 3
MGMT 380: Business, Ethics, and Society 3
GE Art/Music/ Literature/ Religious Studies/ Philosophy 3
Semester 6 Credit Hours
MKTG 355: Social Media Marketing 3
MKTG Concentration 3
BANA 320: Operations Management 3
MGMT 330/MKTG Elective 3
GE Physical Science 3
Semester 7 Credit Hours
MKTG 380: Marketing Strategy 3
Math/Science or Foreign language/culture course 3
Minor/Elective 3
Minor/Elective 3
Minor/Elective 3
Semester 8 Credit Hours
MGMT 390: Business Strategy 3
Minor/Elective 3
Minor/Elective 3
Minor/Elective 3
Minor/Elective 3