Suggested Digital Marketing Four-Year Academic Plan
Students should use Academic Planning on the mySXU portal to schedule courses and track degree progress, following consultation with their academic advisor.
View the suggested four-year academic plan for the major.
Please consult with your academic advisor prior to course selection.
*Requirement may change for transfer students. Consult your academic advisor for more
information.
| Semester 1 | Credit Hours |
| BANA 130: Essential Business Computations | 3 |
| BUSP 101: Business Matters | 3 |
| General Education Required Course (History) | 3 |
| ENGL 101: Critical Thinking and Writing | 3 |
| PHIL 140: The Examined Life | 3 |
| TS 100: Business Transitions | 1 |
| Semester 2 | Credit Hours |
| BANA 251: Software for Business Analytics | 3 |
| ECON 202: Principles of Economics | 3 |
| ENGL 102: Research and Writing | 3 |
| MATH 135: Statistics/BANA 130: Essential Business Computations | 4 |
| COMM 101: Speech Fundamentals | 3 |
| Semester 3 | Credit Hours |
| ACCT 210: Financial Accounting | 3 |
| ENGL 224: Professional Writing and Communication | 3 |
| MKTG 251: Digital Commerce | 3 |
| MGMT 223: Legal Environment | 3 |
| RELST 202: Theological Foundations | 3 |
| Semester 4 | Credit Hours |
| ACCT 211: Managerial Accounting | 3 |
| MGMT 330: Diversity in Organizations | 3 |
| BUSP 201: Achieving Career Excellence | 3 |
| MKTG 300: Principles of Marketing | 3 |
| General Education Required Course | 3 |
| Semester 5 | Credit Hours |
| BANA 320: Operations Management | 3 |
| FINC 300: Principles of Finance | 3 |
| MKTG 311: Managing Service Excellence | 3 |
| MKTG 350: Digital Marketing | 3 |
| General Education Required Course | 3 |
| Semester 6 | Credit Hours |
| MKTG 355: Social Media Marketing | 3 |
| MKTG 361: Digital Marketing Research and Metrics | 3 |
| MGMT 380: Business Ethics and Society | 3 |
| MKTG 370: Persuasive Technologies in Marketing | 3 |
| General Education Required Course | 3 |
| Semester 7 | Credit Hours |
| MKTG 380: Marketing Strategy | 3 |
| General Education Required Course | 3 |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| General Education Required Course | 3 |
| Semester 8 | Credit Hours |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| General Education Required Course | 3 |