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Saint Xavier University Chicago Campus Residence Halls

Digital Marketing Concentration


Students electing to complete the Bachelor of Business Administration degree with a concentration in digital marketing must complete the University general education requirements, Graham School of Management core business requirements and the five required courses listed below:

  • MGMT 330: Diversity in Organizations
  • MKTG 350: Digital Marketing
  • MKTG 355: Social Media Marketing
  • MKTG 361: Digital Marketing Research and Metrics
  • MKTG 380: Marketing Strategy