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Digital Marketing

 

Digital marketing is an evolving area that profoundly impacts business processes of almost every organization. What was once an afterthought is now the driver for brands' marketing strategies. Social media marketing, content marketing, mobile marketing, email marketing, search engine optimization (SEO), programmatic advertising, digital advertising, etc., are shaking up the tried-and-true traditional methods. Moreover, digital marketing is now involved in everything from product development and pricing to public relations and human resources.

 

Program Highlights

The Bachelor of Business Administration in Digital Marketing program is designed to prepare
you to be responsible and effective business executives in a diverse and changing global
society. More specifically, you will learn to use digital marketing strategies and media to:

  • Develop new products.
  • Build value for existing brands.
  • Manage digital marketing channels.
  • Manage social media platforms.
  • Optimize paid and organic search.
  • Measure and analyze both digital and social media campaigns.
  • Leverage advertising and public relations in online contexts.
  • Practice ethical and responsible marketing strategies.

Three-Year Option

Complete the Bachelor of Business Administration in three years! Learn more about the three-year option.

Related Articles: Benefits of a BBA

Program Requirements

For more information about the BBA curriculum, please review the business core requirements, as well as the concentration requirements and course descriptions, in the SXU Academic Catalog.

Recommended Minors

Just about every industry sector needs people with art and design minors for rewarding niche roles. People with art and design careers use their creative skills to communicate their client's message. The art and design sector can be quite competitive, with technical skills increasingly important for many art and design jobs.

Digital Marketing students interested in pursuing careers in marketing research are encouraged to obtain a psychology minor. Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews. Analysts help determine a company's position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods.

All business executives will have to write, whether it is a formal report, a memo, or even an e-mail correspondence. The writing minor provides necessary communication skills that business professionals will use on a daily basis.

Academic Plan

View a suggested four-year academic plan to complete your degree in four years!

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Cougar Map

View suggestions for potential activities and career paths that can help you along your educational journey.

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Meet the GSM Faculty

View all
Regina McNally

Regina McNally

Professor
Phone: 773-298-3630
Email: mcnallyFREESXU 

Vinnie Cicchirillo

Vincent Cicchirillo

Assistant Professor
Phone: 773-298-3633
Email: cicchirilloFREESXU 

Stanley Klatka

Stanley Klatka

Assistant Professorial Lecturer
Phone: 773-298-3608
Email: klatkaFREESXU 

Cheryl Luczak

Cheryl Luczak

Associate Professor
Phone: 773-341-5014
Email: luczakFREESXU 

Featured Alumni

 

Joy Shields, Alumna, Class of 2016

Joy encourages current students to maintain a portfolio while they are students to help them showcase their skills when applying for jobs.