BBA in Digital Marketing

Curriculum Committee

The curriculum committee is constantly reviewing and updating our program to enhance the student experience. The curriculum committee serves to ensure the digital marketing program's quality, relevance to the field, and alignment with the SXU academic mission and industry standards. For instance, a lot of the client-based projects entail local small businesses or non-profit organizations. This is intentionally by design as serving nonprofits and small businesses are core values for SXU's Mercy mission. Furthermore, we have designed courses that cover essential topics in digital marketing like e-commerce, website design, search engine optimization, social media marketing, content marketing, data analytics, and digital media strategy. The curriculum committee also defines clear learning objectives for each course that are tied to specific assessments to certify that goals are being met in the digital marketing program. Finally, the curriculum committee establishes the structure of the program, including core courses, electives, related minors/majors, and any capstone projects or internships.

Curriculum Committee Membership

We strive to engage with students beyond book learning and rote memorization. We focus on learning by doing through real-life learning experiences. We incorporate website design software/platforms, data analytics software, and various simulations. The client-based projects offer intensive work for a real client with real problems. The marketing simulations afford individuals the ability to engage in landing page optimization, develop search and shopping ads, and even conduct keyword planning and research. Students will also have the opportunity to meet with industry professionals as we strive to bring in guest speakers from various marketing and analytics agencies. Finally, students will have the opportunity to gain valuable certifications through organizations like Google, HubSpot, and LinkedIn.

• Students will be able to demonstrate the ability to communicate business findings or solutions in a written format.
• Students will be able to demonstrate the ability to communicate business findings in verbal or visual communication.
• Students will learn to apply an ethical framework to their decision-making process.
• Students will be able to recognize and understand the importance of diversity, equity, and inclusion.
• Students will learn to evaluate the societal impact of organizational activities on environmental and social sustainability.
• Students will learn to apply quantitative skills to real-world scenarios to create solutions to business problems.
• Students will be able to demonstrate the ability to perform analyses related to business problems using quantitative methods and appropriate technological tools.
• Students will be able to demonstrate the ability to work effectively with a real-world client through a case-based classroom project.
• Students will be able demonstrate the ability to solve problems via real-world data or case studies.

Why should prospective students choose SXU for their degree?

• The digital marketing program at SXU helps students gain the necessary skills to be career-ready for various areas of this advanced field.
• Small class sizes allow for close interaction with your professors and student colleagues.
• You will develop the habit of employing cognitive decision-making to strategically solve problems.
• You will develop the habit of life-long learning, ready to meet the demands of a challenging field.
• Saint Xavier University’s core values of service, integrity, and excellence, critically important in digital marketing, support your development as an asset to your employer and community.

Graphic Design

Just about every industry sector needs people with art and design minors for rewarding niche roles. People with art and design careers use their creative skills to communicate their client's message. The art and design sector can be quite competitive, with technical skills increasingly important for many art and design jobs.

Psychology

Digital Marketing students interested in pursuing careers in marketing research are encouraged to obtain a psychology minor. Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews. Analysts help determine a company's position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods.

Writing

All business executives will have to write, whether it is a formal report, a memo, or even an email correspondence. The writing minor provides necessary communication skills that business professionals will use on a daily basis.