Digital Marketing

The Bachelor of Business Administration in Digital Marketing program is designed to prepare
you to be responsible and effective business executives in a diverse and changing global
society. More specifically, you will learn to use digital marketing strategies and media to:

• Develop new products.
• Build value for existing brands.
• Manage digital marketing channels.
• Manage social media platforms.
• Optimize paid and organic search.
• Measure and analyze both digital and social media campaigns.
• Leverage advertising and public relations in online contexts.
• Practice ethical and responsible marketing strategies.

Complete the Bachelor of Business Administration in three years! Learn more about the three-year option.

For more information about the BBA curriculum, please review the business core requirements, as well as the concentration requirements and course descriptions, in the SXU Academic Catalog.

Graphic Design Minor

Just about every industry sector needs people with art and design minors for rewarding niche roles. People with art and design careers use their creative skills to communicate their client's message. The art and design sector can be quite competitive, with technical skills increasingly important for many art and design jobs.

Writing Minor

All business executives will have to write, whether it is a formal report, a memo, or even an e-mail correspondence. The writing minor provides necessary communication skills that business professionals will use on a daily basis.